11 naming opportunities · swipe
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Entire Museum
An Enduring Beacon of Hope and Moral Courage
$50 Million
A transformational gift offers the singular opportunity to shape the global impact of the Museum of Tolerance as a leading center for remembrance and social responsibility. More than a name, this is an enduring commitment to confronting hatred, advancing human dignity, and leaving a legacy that will inspire millions.
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A striking symbol on Los Angeles’ Westside, the reimagined Museum will stand out as never before, featuring a renewed façade illuminated with dramatic lighting and messages of hope. As the Museum continues to expand our reach, deepen our scholarship, and engage diverse audiences, the named institution will stand as a generational testament to visionary leadership and conscience.
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Outdoor Courtyard
A Dramatic Setting for Reflection, Dialogue, and Gathering
$4 Million
Both a vibrant event space and a meaningful final stop on a Museum visitor’s journey, our 7,000 square-foot redesigned exterior courtyard provides a tranquil environment for gathering, reflection, and dialogue. Here, friends, family, and community come together to decompress and process the themes of the Museum’s mission and exhibitions. An ideal space for ceremonies and community gatherings, the Museum’s Courtyard invites quiet contemplation as well as meaningful conversation, encouraging visitors to consider their role in confronting hate.
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Anne Frank Attic & Dialogue Space
Immersive Spaces that Deepen an Iconic Story
$500,000
The reimagined culmination of the Museum’s celebrated Anne exhibit includes a dramatic replica of the attic in the secret annex, where Anne Frank hid for more than two years. Designed in partnership with the Anne Frank House in Amsterdam, the space includes a window with a view of the courtyard and chestnut tree just as Anne’s had.
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The additional inviting dialogue space brings groups together to reflect, engage with one another, and connect the dots on the human impact of persecution and isolation. Anne Frank’s diary remains a critical component of school curricula, and this enhancement better aligns the exhibit with the needs of the key demographics that visit it.
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Passport Experience
A Crucial Upgrade for a Central Touchpoint
$1.5 Million
A signature feature of the Museum’s renowned Holocaust exhibition, the Passport Experience allows visitors to follow the story of a child whose life was forever impacted by the Holocaust. At key points of the exhibition, visitors use their cards to watch an individual child’s real story unfold.
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This journey grounds visitors in the reality children faced during the Holocaust, increasing their empathy and understanding of the consequences of hate that resonate well after they depart the museum. This naming opportunity supports a crucial upgrade of the Passport Experience, including a modernized interface, accessibility improvements, and the addition of a post-visit component.
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The Social Lab
An Interactive Experience that Compels Introspection
$1.5 Million
In a time when empathy is needed more than ever, the Social Lab redefines how technology can be used to challenge assumptions and confront prejudice within ourselves, our communities, and around the world.
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A highly-visible, central component of the Museum’s lower level experienced by every visitor, the Social Lab features several unique, interactive modules that ask each visitor to make real-life choices to address complex social issues and make the world a better place.
Visitors are encouraged to reflect on their own views, see the humanity that connects us all, and discover how they can take action in support of positive social change.
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Global Crisis Center
Examining the Real Impact of Decision-Making
$500,000
This unique multimedia experience brings visitors together inside what world leaders deal with when a crisis, or often multiple crises, develops. On screens, students delve into issues affecting our world today: refugee migrations, climate change and the environment, media literacy, and more.
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Visitors are asked to make difficult choices to best respond to these challenges, as well as hear from those directly affected by crises and the leaders and organizations working toward solutions. Visitors are encouraged to reflect on their own views, see the humanity that connects us all, and discover how they can take action in support of positive social change.
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The Point of View Cube
Inspiring Empathy within Complex Issues
$500,000
A stunning visualization of the idea that “there’s more than one side to every story,” the Point of View Cube shows everyday scenarios from a variety of distinct perspectives. An immense, four-sided glass cube presents a variety of individual viewpoints on challenging situations facing society.
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Dramatic recreations illustrate a person’s unique opportunity to take responsibility within real contemporary social issues. Visitors see firsthand how a change in perspective may reveal an altogether different story. Visitors are encouraged to reflect on their own views, see the humanity that connects us all, and discover how they can take action in support of positive social change.
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Archive & Preservation Center
A Place to Hold History in Your Hands
$1.5 Million
The Museum’s collection of over 32,000 items — from the personal effects of Holocaust victims and survivors to powerful works of art and historic documents — offers a direct, tangible connection to the human experience. These artifacts are not just relics; they are reminders of the cost of silence, the danger of indifference, and the consequences of ignoring global events.
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The Center both preserves these objects for posterity and makes them accessible as tools for learning, The Museum’s archives will be accessible for online research and for use in exhibitions.
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Discovery Lounge
An Inviting Space to Explore Further
$1 Million
The Museum’s exhibits can sometimes leave visitors with more questions than answers. The Discovery Lounge will serve as a bridge between the exhibition experience and deeper understanding — transforming a visit into an ongoing learning journey.
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Designed as an inviting environment with curated books, primary sources, and research materials, the space will empower visitors to sit, reflect, and explore the variety of topics introduced in the exhibits. The Discovery Lounge will function as both a quiet place for study and a hub for inquiry, extending the impact of the Museum beyond observation into self-driven investigation and continued education.
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Main Entry & Retail Center
Where the Journey Begins
$2 Million
This unique multimedia experience brings visitors together inside what world leaders deal with when a crisis, or often multiple crises, develops. On screens, students delve into issues affecting our world today: refugee migrations, climate change and the environment, media literacy, and more.
Read moreShow less
Visitors are asked to make difficult choices to best respond to these challenges, as well as hear from those directly affected by crises and the leaders and organizations working toward solutions. Visitors are encouraged to reflect on their own views, see the humanity that connects us all, and discover how they can take action in support of positive social change.
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The Visionaries Lounge
An Inspiring Environment for Leaders
A Minyan of Ten$100,000 Each
Leaders are invited to support an exclusive, elegantly appointed space that provides a refined retreat for the Museum’s most distinguished guests and supporters.
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With curated artwork, personalized service, and a sense of intimacy, this sanctuary will offer a private and welcoming setting to connect, reflect, and honor those shaped the Museum’s legacy. The Visionaries Lounge serves as a living tribute to those who have built and continue to sustain our mission for future generations.